Saturday, September 10, 2011

Message Coherency

Maybe the person whose job it is to check message coordination was hungover. Who knows why it happened but the following two headlines appeared in the same day:

* Quad/Graphics completes acquisition of Mexican assets

* Quad cuts 20 jobs in engineering division

Seriously?

It doesn't matter that they are totally different kinds jobs. What matters is the perception that you are growing in Mexico and firing in WI. It looks heartless and un-American.

One does wonder why they had permanent employees doing short term work. Were these workers leftover from when times were better, has Quad gradually off-shored the new work like so many other companies or did management really hire full time for limited term roles?

No comments: